Evan Spiegel, CEO of @snapchat, ironically preserved on multiple channels. Forever. #dmobile at D: Dive Into mobile – View on Path.

Evan Spiegel, CEO of @snapchat, ironically preserved on multiple channels. Forever. #dmobile at D: Dive Into mobile – View on Path.

I think I’m going to love voice-to-text

If the following is any indication of the voicemail transcriptions I can expect, I’m in:

Hi Tim jacky with insight because blast I can I spoke briefly the other day I think you are running into a meeting I had sent you out some information regarding just in case but some some of the work that we do around campaign optimize Asian you know advertising effectiveness of to world as well is also wanted to see if you would be available while were in the area on April 24 at 10:00 central time for a brief meeting greed at this time can walk you through some of overall capabilities just wondered if that time will work if you could let me know again thank you bye.”

“Mobile” Misnomer

Hey measurement peeps, when are you going to ever break out “mobile” to be truly “mobile?” Currently captures too many devices and behaviors. Out on the street with my iPhone is considerably different than on my couch with the same phone, let alone including tablets of varying sizes. 

I have yet to see any analytics company or platform like Facebook, Twitter, Buzzfeed or StumbleUpon breaking out that kind of data. They should.

Just saw this recent comment in response to a comment I wrote way back when we did a Klout Perk for the Subaru Dog Tested campaign. Talk about the long tail of marketing. Yes, it’s only one sale but for the price of a blanket we converted a Honda driver to a Subaru owner. Plus, he’s an avid blogger who at some point will hopefully talk about his new Crosstrek. http://www.methodshop.com/2012/03/subaru-klout-perk.shtml#comment-730446156

I know of some other Klout Perks we did that failed horribly and I want to give a little credit back to the Klout Perks. When done right, it can work.

Just saw this recent comment in response to a comment I wrote way back when we did a Klout Perk for the Subaru Dog Tested campaign. Talk about the long tail of marketing. Yes, it’s only one sale but for the price of a blanket we converted a Honda driver to a Subaru owner. Plus, he’s an avid blogger who at some point will hopefully talk about his new Crosstrek. http://www.methodshop.com/2012/03/subaru-klout-perk.shtml#comment-730446156
I know of some other Klout Perks we did that failed horribly and I want to give a little credit back to the Klout Perks. When done right, it can work.