Thinking Innovation

May 22

“Programs and platforms; no campaigns. Advertising as software.”

May 02

Tagging people in photos: waiting for first photo contests from brands. “Tag us to win!”

Tagging people in photos: waiting for first photo contests from brands. “Tag us to win!”

Apr 16

Evan Spiegel, CEO of @snapchat, ironically preserved on multiple channels. Forever. #dmobile at D: Dive Into mobile – View on Path.

Evan Spiegel, CEO of @snapchat, ironically preserved on multiple channels. Forever. #dmobile at D: Dive Into mobile – View on Path.

Apr 05

I think I’m going to love voice-to-text

If the following is any indication of the voicemail transcriptions I can expect, I’m in:

Hi Tim jacky with insight because blast I can I spoke briefly the other day I think you are running into a meeting I had sent you out some information regarding just in case but some some of the work that we do around campaign optimize Asian you know advertising effectiveness of to world as well is also wanted to see if you would be available while were in the area on April 24 at 10:00 central time for a brief meeting greed at this time can walk you through some of overall capabilities just wondered if that time will work if you could let me know again thank you bye.”

Apr 02

Index of 2013 Disruptive Technologies | Web Strategy by Jeremiah Owyang -

This is a great reference list and one to track as 2013 advances. Jeremiah and the whole Altimeter Group team consistently deliver the goods. 

What’s exciting about the list to me is the sum will definitely be greater than the parts. 1 + 1 = 3.

Mar 14

“Mobile” Misnomer

Hey measurement peeps, when are you going to ever break out “mobile” to be truly “mobile?” Currently captures too many devices and behaviors. Out on the street with my iPhone is considerably different than on my couch with the same phone, let alone including tablets of varying sizes. 

I have yet to see any analytics company or platform like Facebook, Twitter, Buzzfeed or StumbleUpon breaking out that kind of data. They should.

Feb 15

Welcome to the TC @uber. Never too late to the party!

Welcome to the TC @uber. Never too late to the party!

Feb 12

One particular feature in Vine that could open up to brands is the #hashtag themes section under the “Explore” navigation. I imagine there are plenty of products and brands that would line up to own one of these tiles for a day or a week. Vine should be thinking the same thing. Full article here.

One particular feature in Vine that could open up to brands is the #hashtag themes section under the “Explore” navigation. I imagine there are plenty of products and brands that would line up to own one of these tiles for a day or a week. Vine should be thinking the same thing. Full article here.

Feb 11

success post

success post

Jan 02

[video]

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.” — Upton Sinclair in “I, Candidate for Governor: And How I Got Licked” (hat tip to @robbiew for putting it into his MIMA session)

Dec 19

Testing out an embed from Lightt

Let5ch on Lightt

Dec 18

Prime scripting opportunity

Who’s the genius who is cooking up the script that will automagically port your Instagram community to ____________ (fill in blank). I’m flying with Flickr right now. Already an obviously robust online experience, Flickr’s mobile app made vast improvements with their last update. What other options are you exploring? Path? Twitter as a standalone? Hipstamatic?


View my 2 latest photos on Flickr: http://flic.kr/u/oKHx1/aHsjDeKGh6
First set of photos using the updated Flickr mobile app. In this iphonetographer’s opinion, the filters kick Instagram’s butt. It also already has a robust online set of tools. The only thing missing is the set of followers but that will come. Highly recommend this. 

Andrew Bird show.

View my 2 latest photos on Flickr: http://flic.kr/u/oKHx1/aHsjDeKGh6

First set of photos using the updated Flickr mobile app. In this iphonetographer’s opinion, the filters kick Instagram’s butt. It also already has a robust online set of tools. The only thing missing is the set of followers but that will come. Highly recommend this. 

Dec 07

Just saw this recent comment in response to a comment I wrote way back when we did a Klout Perk for the Subaru Dog Tested campaign. Talk about the long tail of marketing. Yes, it’s only one sale but for the price of a blanket we converted a Honda driver to a Subaru owner. Plus, he’s an avid blogger who at some point will hopefully talk about his new Crosstrek. http://www.methodshop.com/2012/03/subaru-klout-perk.shtml#comment-730446156

I know of some other Klout Perks we did that failed horribly and I want to give a little credit back to the Klout Perks. When done right, it can work.

Just saw this recent comment in response to a comment I wrote way back when we did a Klout Perk for the Subaru Dog Tested campaign. Talk about the long tail of marketing. Yes, it’s only one sale but for the price of a blanket we converted a Honda driver to a Subaru owner. Plus, he’s an avid blogger who at some point will hopefully talk about his new Crosstrek. http://www.methodshop.com/2012/03/subaru-klout-perk.shtml#comment-730446156
I know of some other Klout Perks we did that failed horribly and I want to give a little credit back to the Klout Perks. When done right, it can work.