Oct
12

It’s Personal (a set on Flickr) We are all, every one of us, edge cases. Not a target. Not a consumer. Not an audience. Not a demographic. Just a “you” and a “me.” I Am Not A Target I move too fast. I’m too fickle. You can’t pin me down. I Am Not A Consumer “Consumer” assumes I swallow everything you put out, like a garbage disposal. I Am Not An Audience That assumes you have my rapt attention, which more often than not, you don’t. It also assumes what you are creating for me is worth my time and money. It better if you want to have an audience. I Am Not A Demographic There’s much more art than science in this thing called life. Even as we hone our abilities to measure and track big data, I’m still more than the sum of my parts.
I Am Not A TargetI Am Not A ConsumerI Am Not An AudienceI Am Not A Demographic

It’s Personal (a set on Flickr)

We are all, every one of us, edge cases.

Not a target.
Not a consumer.
Not an audience.
Not a demographic.
Just a “you” and a “me.”

I Am Not A Target

I move too fast. I’m too fickle. You can’t pin me down.

I Am Not A Consumer

“Consumer” assumes I swallow everything you put out, like a garbage disposal.

I Am Not An Audience

That assumes you have my rapt attention, which more often than not, you don’t. It also assumes what you are creating for me is worth my time and money. It better if you want to have an audience.

I Am Not A Demographic

There’s much more art than science in this thing called life. Even as we hone our abilities to measure and track big data, I’m still more than the sum of my parts.

Recent comments

Blog comments powered by Disqus

Notes

  1. clarityofthemind reblogged this from let5ch
  2. let5ch posted this