It’s Personal (a set on Flickr)
We are all, every one of us, edge cases.
Not a target.
Not a consumer.
Not an audience.
Not a demographic.
Just a “you” and a “me.”
I Am Not A Target
I move too fast. I’m too fickle. You can’t pin me down.
I Am Not A Consumer
“Consumer” assumes I swallow everything you put out, like a garbage disposal.
I Am Not An Audience
That assumes you have my rapt attention, which more often than not, you don’t. It also assumes what you are creating for me is worth my time and money. It better if you want to have an audience.
I Am Not A Demographic
There’s much more art than science in this thing called life. Even as we hone our abilities to measure and track big data, I’m still more than the sum of my parts.