Just saw this recent comment in response to a comment I wrote way back when we did a Klout Perk for the Subaru Dog Tested campaign. Talk about the long tail of marketing. Yes, it’s only one sale but for the price of a blanket we converted a Honda driver to a Subaru owner. Plus, he’s an avid blogger who at some point will hopefully talk about his new Crosstrek. http://www.methodshop.com/2012/03/subaru-klout-perk.shtml#comment-730446156
I know of some other Klout Perks we did that failed horribly and I want to give a little credit back to the Klout Perks. When done right, it can work.