Thinking Innovation

"Programs and platforms; no campaigns. Advertising as software."

Wed, 22 May 2013 15:30:15 -0500

“Programs and platforms; no campaigns. Advertising as software.”

Tagging people in photos: waiting for first photo contests from...

Thu, 02 May 2013 13:59:38 -0500

Tagging people in photos: waiting for first photo contests from brands. “Tag us to win!”

Evan Spiegel, CEO of @snapchat, ironically preserved on multiple...

Tue, 16 Apr 2013 07:44:38 -0500

Evan Spiegel, CEO of @snapchat, ironically preserved on multiple channels. Forever. #dmobile at D: Dive Into mobile – View on Path.

I think I'm going to love voice-to-text

Fri, 05 Apr 2013 16:26:29 -0500

If the following is any indication of the voicemail transcriptions I can expect, I’m in:

“Hi Tim jacky with insight because blast I can I spoke briefly the other day I think you are running into a meeting I had sent you out some information regarding just in case but some some of the work that we do around campaign optimize Asian you know advertising effectiveness of to world as well is also wanted to see if you would be available while were in the area on April 24 at 10:00 central time for a brief meeting greed at this time can walk you through some of overall capabilities just wondered if that time will work if you could let me know again thank you bye.”

Index of 2013 Disruptive Technologies | Web Strategy by Jeremiah Owyang

Tue, 02 Apr 2013 09:20:13 -0500

Index of 2013 Disruptive Technologies | Web Strategy by Jeremiah Owyang:

This is a great reference list and one to track as 2013 advances. Jeremiah and the whole Altimeter Group team consistently deliver the goods.

What’s exciting about the list to me is the sum will definitely be greater than the parts. 1 + 1 = 3.

"Mobile" Misnomer

Thu, 14 Mar 2013 09:45:42 -0500

Hey measurement peeps, when are you going to ever break out “mobile” to be truly “mobile?” Currently captures too many devices and behaviors. Out on the street with my iPhone is considerably different than on my couch with the same phone, let alone including tablets of varying sizes.

I have yet to see any analytics company or platform like Facebook, Twitter, Buzzfeed or StumbleUpon breaking out that kind of data. They should.

Welcome to the TC @uber. Never too late to the party!

Fri, 15 Feb 2013 09:44:38 -0600

Welcome to the TC @uber. Never too late to the party!

One particular feature in Vine that could open up to brands is...

Tue, 12 Feb 2013 17:07:31 -0600

One particular feature in Vine that could open up to brands is the #hashtag themes section under the “Explore” navigation. I imagine there are plenty of products and brands that would line up to own one of these tiles for a day or a week. Vine should be thinking the same thing. Full article here.

success post

Mon, 11 Feb 2013 13:37:29 -0600

success post

Chocolate Peanut Butter Collaborative Creation on Flickr.Testing...

Wed, 02 Jan 2013 16:45:21 -0600

Chocolate Peanut Butter Collaborative Creation on Flickr.

Testing a Flickr embed onto Tumblr for mobile viewing (code appeared to use Flash).

Via Flickr:
Hey! You got your chocolate in my peanut butter! You got your peanut butter on my chocolate! The next year will see a lot more people doing mashups of each other’s movies and photos.

"It is difficult to get a man to understand something, when his salary depends on his not..."

Wed, 02 Jan 2013 12:33:54 -0600

“It is difficult to get a man to understand something, when his salary depends on his not understanding it.”

- Upton Sinclair in “I, Candidate for Governor: And How I Got Licked” (hat tip to @robbiew for putting it into his MIMA session)

Testing out an embed from Lightt

Wed, 19 Dec 2012 15:27:39 -0600

Let5ch on Lightt

Prime scripting opportunity

Tue, 18 Dec 2012 13:56:26 -0600

Who’s the genius who is cooking up the script that will automagically port your Instagram community to ____________ (fill in blank). I’m flying with Flickr right now. Already an obviously robust online experience, Flickr’s mobile app made vast improvements with their last update. What other options are you exploring? Path? Twitter as a standalone? Hipstamatic?

View my 2 latest photos on Flickr:...

Tue, 18 Dec 2012 08:05:00 -0600

View my 2 latest photos on Flickr: http://flic.kr/u/oKHx1/aHsjDeKGh6

First set of photos using the updated Flickr mobile app. In this iphonetographer’s opinion, the filters kick Instagram’s butt. It also already has a robust online set of tools. The only thing missing is the set of followers but that will come. Highly recommend this.

Just saw this recent comment in response to a comment I wrote...

Fri, 07 Dec 2012 14:50:25 -0600

Just saw this recent comment in response to a comment I wrote way back when we did a Klout Perk for the Subaru Dog Tested campaign. Talk about the long tail of marketing. Yes, it’s only one sale but for the price of a blanket we converted a Honda driver to a Subaru owner. Plus, he’s an avid blogger who at some point will hopefully talk about his new Crosstrek. http://www.methodshop.com/2012/03/subaru-klout-perk.shtml#comment-730446156

I know of some other Klout Perks we did that failed horribly and I want to give a little credit back to the Klout Perks. When done right, it can work.

Notes for the day.

Thu, 06 Dec 2012 16:48:47 -0600

Notes for the day.

The Instagram Twitter Dustup

Thu, 06 Dec 2012 11:03:31 -0600

With the playground fight brewing between Twitter and Instagram (basically Facebook’s little bro), it’s only a matter of time before the two sites will be mirror images.

Twitter will have tasty photo filters and effects built in to their apps and site. Instagram will either suck Versagram into their universe or add their own text input capabilities in the near future.

Facebook’s billion members could tilt the scales in this feud since you can bet there will be tighter integration with Instagram in 2013. Will 2013 also see promoted photos and accounts on Instagram? I can already imagine the whining from the unwashed masses who think everything great should be free.

Intelligent Content for Brands

Mon, 19 Nov 2012 09:42:00 -0600

Intelligent Content for Brands:

I’ve begun writing for the Agency Post. This article appeared last week. Are you making any choices with your content that uses location, time of day, etc?

Via Cheezburger

Fri, 16 Nov 2012 14:29:41 -0600

Via Cheezburger

Action Movie + Call of Duty = Awesome (by Tim Letscher) Great...

Fri, 16 Nov 2012 13:10:32 -0600

Action Movie + Call of Duty = Awesome (by Tim Letscher)

Great example of integrating into an app that’s already installed. It reinvigorates an app that might be forgotten on some backwater screen on your phone and pushes out promotional content for a