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2 posts tagged brands

Aug
06

The campaign is dead. Long live the campaign.

We’re all connected.

It’s all connected.

24/7 news cycles; Twitter; Instagram; Socialcam; supercomputers in our pockets.

The connected lifestyle leaves less room for the ultra controlled approach to campaign windows and push messaging. Instead, we need to realize that a campaign is but one node on a continually morphing communication stream. I first heard the notion of “brand as API” from Farrah Bostic at Planningness 2011. Below is a presentation from the 2012 SXSW Interactive which provides some great examples of brands as API. Personally, I spearheaded a project with Subaru and MapMyFITNESS which led to the launch of MapMyDOGWALK brought to the world solely by Subaru.

Do is greater than Say

While the notion of a TV campaign seems quaint, it still has a rightful seat at the table, along with branded content and a continual presence on Social and Interest graphs. What are you doing to help your clients embrace the notion of open environments that an API affords? 

Apr
09

With Facebook’s acquisition of Instagram, in the next few weeks you’ll see marketers scrambling to fit Instagram into strategies. And you’ve got a small vocal minority rightfully gloating that they knew what they were talking about when they tried to slip a fringe application into a marketing plan. Hate to say I told you so… I’d love to see what’s cooking up within the Facebook walls - Beluga, Gowalla and now Instagram all under one roof. Game on. Love this meta photo, Pete. petestringfellow: BIG news everybody! The rumors are true, Facebook has acquired Instagram. Good news ya think? (Taken with instagram)

With Facebook’s acquisition of Instagram, in the next few weeks you’ll see marketers scrambling to fit Instagram into strategies. And you’ve got a small vocal minority rightfully gloating that they knew what they were talking about when they tried to slip a fringe application into a marketing plan. Hate to say I told you so…

I’d love to see what’s cooking up within the Facebook walls - Beluga, Gowalla and now Instagram all under one roof. Game on.

Love this meta photo, Pete.

petestringfellow:

BIG news everybody! The rumors are true, Facebook has acquired Instagram. Good news ya think? (Taken with instagram)

Reblogged from petestringfellow