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5 posts tagged video
5 posts tagged video
It’s frightening just how spot on this Sistine Chapel case study is.
tigs:
Case Study #241: The Sistine Chapel (via TheAICP)
Art as advertising for the church
Reblogged from tigs
Some pretty blunt and brutally honest observations about online video and how the traditional client/agency relationship is not set up to adapt to this new model.
What do you think?
What is VYou?
VYou lets you make video responses to questions posed by anyone who visits your page. It lets you get advice from experts, interact with your favorite celebrity or organization, or communicate with friends and family using a social presence that persists even when you’re away. As a simple application it can be embedded and posted anywhere on the web giving you tremendous power and creative control.
How does VYou work?
Record video responses to typed questions entered by friends and fans. VYou organizes their messages and your videos into conversations, making the experience feel continuously live even though the content is stored. If you know the Old Spice YouTube video responses, you’ll remember that each video felt separate from its original question. With VYou, the connection between question and answer is intact.
How do our clients get on VYou?
Signing up for VYou is a dead simple process:
Step 1: Create an account (site is in open beta as of this writing)
Step 2: Record an “idle state” video that anchors your account page
Step 3: Promote your account through your normal social channels, even embed video on another site
Will anyone see the videos?
I ran a test with a friend and after I recorded a video response to the question, sharing the links on Facebook and Twitter was seamless. (http://vyou.com/let5ch)
Okay, but how much does it cost?
· $0 setup costs
· Any production costs would need to be determined by what creative direction a client agrees to
Will VYou generate sales for my client?
Think of VYou as an extension of a brand. In one example, it would be a great way to add another dimension to any character-driven brand.
Will VYou make an agency lots of money?
Not by itself, but good to know and understand. There could be recurring revenue if there’s a planned production schedule to answer a set number of questions over a pre-determined period.
What else?
Since VYou is in beta right now, its future is up for grabs. We could make a big splash with a known brand name by being a first adopter. If it gets any kind of traction, I would expect it to get snapped up by Google, Facebook or even Yahoo! Right now, there are no tools for tricking out your account page but I don’t think that would be out of the question for the future (similar to YouTube custom channels).
For more: http://www.vyou.com/
Much like the brilliant Ze Frank social explorations or the recent YouTube Life in a Day video, this music video is a crowdsourced visual explosion, and it’s still evolving as of this writing! Simply upload your own contribution to be a part of the video. The fact that the song is also decent makes it worth the time. Have fun.
Pretty ingenious use of a fringe community and totally shocking people when they’re advertising shield defenses are down. If the campaign itself is measuring its own coverage, this has gotta be chalked up as a Win.